Social media is essential for businesses looking to connect with their audience, build brand awareness and drive sales. However, many businesses unintentionally make critical mistakes that hinder their success. Let’s break down some of the top social media mistakes and explore how a skilled social media manager can help you avoid them.

The way brands connect with audiences has evolved. Gone are the days when simply posting content on social media was enough. With a sea of information available, businesses need to do more than just show up; they need to engage meaningfully, strategically and consistently.